I would agree with people that are skeptical to these kind of commercials. Driving popular culture for financial gain and manufactured identity has been high on the agenda among many people as Apple and American Apparel start to define ‘alternative people’ more than art, books and music do. Something is a bit backwards with people first choose a style and then pick out some books and music to go along with rather than working the opposite way around. Having spent the last month in down town hipsterville, or SOFO, as the Stockholm in-crowd would say, I’ve seen more people looking like the ones in this car commercial than I’ve seen during the first six months of 2010 in Amsterdam. Nevertheless, I give this one thumbs up, probably mostly because of the Murakami and Kerouac quoting. Two excellent writers who might reach new readers from this, and maybe that is ok if it sells a blue car at the same time. Or maybe it is not ok. Can’t make up my mind.